Guide the 50+ toward the right decisions for themselves, their families and their futures.


Our full suite of services supports each go-to-market phase. From data-driven strategy to final creative execution, we know how important it is for these pieces to work as one.

Licensing Services

Leverage the power of the AARP brand through the Provider Program, which has been engaging members with quality products and services for over a half-century. Additionally, Providers gain exposure to AARP’s 37 million members through our branded communication value added channels.

  • AARP Brand & Data Licensing Product Portfolio Management
  • Integrated Marketing Program
  • Member Experience Management
  • Provider & Client Servicing

Audience Services

Smart product development and media buying incentivize older consumers with offers most relevant to their needs. The AARP name in tandem lends instant credibility and trust.

  • AARP Branded & Non-branded channels
  • Commercial Platforms
  • E-Commerce Capabilities
  • Audience Extension Products
  • Planning & Media Buying

Marketing Services

Influent50, a full-service agency within AARP Services, primarily focuses on captivating and activating the 50+ population. Influent50’s capabilities include creative development, data strategy and consulting.

  • Creative & Campaign Development 
  • Content Creation 
  • In-Market Testing 
  • Data Services & Analytics
  • Market Segmentation & Targeting 
  • Custom Modeling

Innovation Services

To uncover the needs of aging consumers, we leverage our unique insights, experiences and methodologies. These perspectives enable us to develop innovative strategies, research and tools.

  • Business Strategy 
  • Product Development 
  • Concept Testing 
  • Co-Creation Services 
  • Domain Expertise 
  • Proprietary Research


Are you ready to connect with 50+ consumers on a more personal and profitable level?

Get in Touch