ABOUT AARP SERVICES INC
Across industries we’ve learned that brands struggle to connect with aging consumers. We help them create and maintain relationships that drive long term value.
Quantitative yet personal, our approach blends deep data insights with the modern know-how to apply it. The result? Greater relevancy and impact in the marketplace for our clients.
A full suite of services that ranges from 50+ strategy to product innovation, go-to-market campaigns and in-market efficiency. Together they become a gateway to customer engagement.
Consumers 50+ purchase 50% of all consumer goods.
Source: U.S. Consumer Expenditures Survey, Labor Department Jobs Report March 2013, Zillow, MRI Fall 2014
$15T will be inherited by 50+ consumers in the next 20 years.
83% of boomers think brands are failing at appealing to them.
Are you ready to empower 50+ consumers alongside an organization that knows them best?