Retail Discount Impact Study
September 5, 2017
Impact on AARP Provider’s business in terms of:
Members who used their AARP offer at a retailer gave more positive ratings on satisfaction, loyalty, and relevance and were more likely to refer them to friends and family.
1 Q2 2013 Retail Discount Impact (RDI Study)
2 Although incremental revenue varies greatly among the providers examined, all were extremely positive; on average, the annual incremental revenue lift from the AARP discount is +$18M for retail, dining and entertainment providers
Business Challenge: There are over 37 million caregivers in the U.S. seeking peer-to-peer support. Due to fragmentation in the caregiving industry, caregivers are challenged to find one source they can depend on.
Business Challenge: Marketing ROI was hampered by an inability to measure lift when offering a retail discount accessed through hundreds of locations under different brands
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