Case Studies

Retail Discount Impact Study

September 5, 2017

Impact on AARP Provider’s business in terms of:

  • New Customers:
    Providers were able to access targeted set of potential new 50+ customers
  • More frequent visits by new customers:
    On average, across the 10 providers studied the AARP discount generate an additional 42% in annual visits1
  • Incremental value:
    On average across 7 retail, dining, and entertainment providers studied, the annual incremental revenue lift from the AARP discount was +18M2
  • Competitive Selection:
    Members were more likely to choose an AARP provider that offers the AARP discount over a competitor


Members who used their AARP offer at a retailer gave more positive ratings on satisfaction, loyalty, and relevance and were more likely to refer them to friends and family.

1 Q2 2013 Retail Discount Impact (RDI Study) 
2 Although incremental revenue varies greatly among the providers examined, all were extremely positive; on average, the annual incremental revenue lift from the AARP discount is +$18M for retail, dining and entertainment providers

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