Data & Analytics: Eye Insurance and Glasses
August 25, 2017
Marketing ROI was hampered by an inability to measure lift when offering a retail discount accessed through hundreds of locations under different brands
In less than two months, the campaign surpassed performance projections by 40%.
Impact on AARP Provider’s business in terms of: New Customers: Providers were able to access targeted set of potential new 50+ customers
Business Challenge: There are over 37 million caregivers in the U.S. seeking peer-to-peer support. Due to fragmentation in the caregiving industry, caregivers are challenged to find one source they can depend on.
Are you ready to better understand your audience and strategically reach them?