August 28, 2017
There are over 37 million caregivers in the U.S. seeking peer-to-peer support. Due to fragmentation in the caregiving industry, caregivers are challenged to find one source they can depend on.
Over 10,000 installs within app’s first 6 weeks of promotion.
Impact on AARP Provider’s business in terms of: New Customers: Providers were able to access targeted set of potential new 50+ customers
Business Challenge: Marketing ROI was hampered by an inability to measure lift when offering a retail discount accessed through hundreds of locations under different brands
Are you ready to better understand your audience and strategically reach them?